BitPay announced a partnership with the Georgia Institute of Technology’s Athletic Association. The sponsorship, brokered by IMG College, the Athletic Association’s multimedia rights partner, will cover Georgia Tech’s football and basketball programs and will help to bring more awareness to bitcoin, specifically in the college landscape.
With the partnership, BitPay’s logo along with the bitcoin symbol will be on display in Bobby Dodd Stadium and the McCamish Pavilion through the 2014-15 school year.
“Through our partnership with IMG College, BitPay was able to sponsor Georgia Tech Athletics with bitcoin,” said Stephen Pair, BitPay’s CEO and Co-founder. “This sponsorship also allows BitPay to increase awareness of bitcoin and support our alma mater at the same time.”
Tony Gallippi Executive Chairman and co-founder along with Mr. Pair are both graduates of Georgia Tech.
“Pairing an innovative technology company pioneering a new digital currency with Georgia Tech is a great match,” said Kristen Rose, General Manager of Georgia Tech IMG Sports Marketing. “The use of Bitcoin in the sports world is brand new, and we’re proud Georgia Tech is leading the trend through this partnership.”